This year’s International Data Privacy Day (DpD) marks the 35th anniversary of the first legally binding international treaty dealing with privacy and data protection. As our society warps towards an informational diamond age, DpD reminds us of the need to do more than just safeguard the personal data that fuels so much of our daily […]
Crossing Borders: Deleting German unsub data is no myth!
The Quest I’m often asked about anti-spam standards in Germany. Most of the time they ask about “draconian” opt-in requirements. Less often I am asked about German data retention, or rather deletion, rules. Is the deletion of an unsubscribers’ email address grounded in fact and not fiction? The Journey Companies should read through Chapter 2 […]
Howl’s Moving CASL Part VII: Educating Canadian regulators on issues important to marketers
Over the past two months the ESPC, in collaboration with Shaun Brown of nNovation LLP, made a number of headways in lobbying Canadian regulators on behalf of industry. Most notably, on Feb 25 the ESPC will sit down with the principal regulator responsible for interpreting and enforcing the law, the CRTC, to discuss a number […]
Crossing Borders: Japanese anti-spam regulations
The Situation As a follow-up to my previous article on Japan’s email consumption, I want to compare Japan’s Anti-Spam Act (JASA) to its US and Canadian counterparts. Key Points JASA was passed in 2004, implemented in 2005, and like US’s CAN-SPAM Act was amended in 2008. It is enforced by the Ministry of Internal Affairs […]