Last September, a friend and privacy leader, Colin O’Malley, wrote an excellent piece urging us to jettison the dated notion of Personally Identifiable Information (“PII”). The thesis? PII’s narrow application no longer holds water in the context of today’s technologies and global regulatory interests. I liked Colin’s piece so much that, after rereading it, I wanted […]
Winds of Change: Reflecting on 2016 Data Privacy Day
This year’s International Data Privacy Day (DpD) marks the 35th anniversary of the first legally binding international treaty dealing with privacy and data protection. As our society warps towards an informational diamond age, DpD reminds us of the need to do more than just safeguard the personal data that fuels so much of our daily […]
Deep Waters: Looking at emerging ad tech privacy challenges
The Information Technology revolution has produced a revolution in the volume, variety and velocity of data that can be collected, analyzed and made useful to marketers at relatively low cost. Like it or not, ‘big data’ is a cresting wave on the sea of the Internet of Things… and People. There is much to be […]
Digital Privacy or There and Back Again
I have to admit, I enjoy all the coverage digital privacy has been getting lately. Data breach catastrophes? Scarier than Tolkienian ringwraiths. FTC enforcement actions? Abridged Holmsian yarns. Complaints by researchers and advocacy groups? Baxterian sc-if and Pratchettian fables narrating the bleeding edge of ad-tech and government programs. Regardless of genre, a single sword of […]