The Information Technology revolution has produced a revolution in the volume, variety and velocity of data that can be collected, analyzed and made useful to marketers at relatively low cost. Like it or not, ‘big data’ is a cresting wave on the sea of the Internet of Things… and People. There is much to be […]
Digital Privacy or There and Back Again
I have to admit, I enjoy all the coverage digital privacy has been getting lately. Data breach catastrophes? Scarier than Tolkienian ringwraiths. FTC enforcement actions? Abridged Holmsian yarns. Complaints by researchers and advocacy groups? Baxterian sc-if and Pratchettian fables narrating the bleeding edge of ad-tech and government programs. Regardless of genre, a single sword of […]